MOSCOT and Ascari Collaborate on LEMTOSH Frame
MOSCOT and Ascari Design have teamed up to unveil the MOSCOT + Ascari LEMTOSH Limited Edition, a handcrafted eyewear collaboration that blends the rich heritage, timeless style and artisanal craftsmanship of both iconic family-run brands.
Photo Courtesy of MOSCOT
The five-generation, family-owned New York City eyewear brand MOSCOT is renowned worldwide for its iconic frames, seen on countless celebrities and public figures including Stanley Tucci, Robert Downedy Jr., Johnny Depp and King Charles III. Founded by Hyman Moscot, the brand brings over a century of eyewear expertise and timeless design to the table, having expanded globally over the years. Now, MOSCOT partners with another family-run business for this special release.
Ascari Design, founded by Helio Ascari and his then wife Maria Thereza in 2011, has earned acclaim for its exceptional handcrafted bicycles. Helio’s journey as a maker began early in life, revealing a rare talent for designing, building and customizing a wide array of objects. His versatile skills have allowed him to expand far beyond bicycles, venturing into sunglasses, clothing, sneakers, furniture, interior design and automobiles. Across all these projects, Ascari’s signature leather wrapping has remained a defining element of his unique aesthetic.
Together, MOSCOT and Ascari have developed a limited-edition frame – the MOSCOT + Ascari LEMTOSH – featuring hand-wrapped leather temples, a hallmark of Ascari’s bespoke design, along with custom rivets and exclusive hardware created specifically for this model. Each frame is individually numbered from 1 to 250, emphasizing its exclusivity.
Zack Moscot, 5th Generation & Chief Design Officer at MOSCOT, shared his thoughts on the collaboration: “This new edition not only pays homage to our shared commitment to quality and design but also introduces elements that reflect the evolution of our partnership. Collaborating with a partner like Helio amplifies our commitment to craftsmanship, allowing us to push creative boundaries while honoring the artisanal values that define both brands.”
Helio Ascari, Founder of Ascari Design, added: “Collaborating with MOSCOT is a natural fit, as both of our brands share an independent, family-owned legacy deeply rooted in craftsmanship”, further noting, “I personally hand-wrap each piece, ensuring every detail reflects the artisanal precision we both stand for. This limited edition frame is a testament to the artistry and heritage we both cherish, offering a timeless design that speaks to the heart of our shared values.”
Zack Moscot, 5th Generation & Chief Design Officer at MOSCOT, shared his thoughts on the collaboration: “This new edition not only pays homage to our shared commitment to quality and design but also introduces elements that reflect the evolution of our partnership. Collaborating with a partner like Helio amplifies our commitment to craftsmanship, allowing us to push creative boundaries while honoring the artisanal values that define both brands.”
Helio Ascari, Founder of Ascari Design, added: “Collaborating with MOSCOT is a natural fit, as both of our brands share an independent, family-owned legacy deeply rooted in craftsmanship”, further noting, “I personally hand-wrap each piece, ensuring every detail reflects the artisanal precision we both stand for. This limited edition frame is a testament to the artistry and heritage we both cherish, offering a timeless design that speaks to the heart of our shared values.”
Additionally, The CLIPTOSH in Matte Black, also hand-wrapped in leather, will be sold separately, offering an extension of the collection for those seeking elevated style and functionality.
This collaboration not only highlights the shared heritage and artisanal mastery of the two MOSCOT and Ascari but also demonstrates their ability to create enduring designs that resonate with fans and collectors alike.