David Beckham in Zurich: Tudor’s “Born to Dare” Moment

TUDOR, the award-winning Swiss watch brand established in 1926, is renowned for its refined aesthetics, exceptional craftsmanship and robust design. Built to endure extreme environments, its timepieces are trusted by adventurers on land, in the air, underwater and across icy terrains. This commitment to performance and boldness is embodied in the global Born To Dare campaign, launched in 2017. The campaign reflects both TUDOR’s heritage and its forward-looking vision, celebrating individuals who push boundaries and achieve the extraordinary – often with a TUDOR watch on their wrist. It also honors founder Hans Wilsdorf’s original mission: to create timepieces capable of thriving in the most demanding conditions. This daring spirit is personified by a select group of global ambassadors, including English football legend David Beckham. His enduring partnership with TUDOR exemplifies the Born To Dare ethos. Beckham’s recent visit to Zurich marked a powerful moment in this celebrated collaboration.

Beckham Brings “Born to Dare” to Zurich
Earlier that day, David Beckham stopped by the TUDOR boutique on Bahnhofstrasse, underscoring the brand’s strong ties to Zurich’s dynamic watch community. The visit ended in an exclusive event at Kraftwerk Zürich, a former power plant turned creative hub known for its bold, unconventional spirit. Set in an intimate and relaxed atmosphere, the gathering welcomed around 150 guests, including media representatives and industry insiders. A highlight was the “Moment with David Beckham,” where the football icon shared personal reflections on his journey, from celebrated athlete to global style figure and football club owner, as well as his enduring relationship with TUDOR and their shared values.

A Partnership Rooted in Shared Values
For Beckham, the event marked a return to familiar territory. The former footballer had previously visited both Le Locle, home of the TUDOR Manufacture and Geneva – further deepening his ties to the brand’s Swiss heritage. His ongoing presence in Switzerland underscores a long-standing partnership built on mutual respect for craftsmanship and character. Having recently celebrated his 50th birthday in London, Beckham remains a prominent cultural figure. Married to former Spice Girl and fashion designer Victoria Beckham, he has successfully evolved from football icon to influential entrepreneur and lifestyle leader. Since retiring from professional play in 2013, he has partnered with several leading global brands and, in 2018, co-founded Major League Soccer club Inter Miami CF, marking a bold new chapter in his career.

Born To Dare: Beckham’s Journey and Lasting Legacy
David Beckham made history as the first English footballer to win league titles in four different countries: England, Spain, the United States and France. Over a remarkable 20-year career, he represented some of football’s most prestigious clubs, including Manchester United, Real Madrid, AC Milan, LA Galaxy, Paris Saint-Germain and the England national team, which he captained for six years. His collaboration with TUDOR is more than a brand partnership, reflecting shared values. TUDOR’s commitment to quality, adventure and pushing boundaries echoes Beckham’s own journey. Together, they embody courage, authenticity and timeless excellence – truly Born To Dare.