ABOUT SAFAR

“Safar,” meaning travel or journey in Arabic and Persian, embodies the spirit of exploration that defines our magazine. Founded in Zurich, SAFAR is an international lifestyle and culture publication that navigates the intersections of ideas, culture, travel, fashion and thoughtful living.

Guided by three principles – intellectual, inspirational and international – SAFAR fosters curiosity and cultural dialogue. The most compelling insights into literature, identity and society often reside in small, intimate circles. We aim to bring these conversations into the wider world, presenting them with nuance, elegance and accessibility. At SAFAR, intellect and lifestyle intertwine. A reflection on travel unfolds into a meditation on culture. A discussion of fashion reveals questions of identity and history. A story of a city illuminates the ideas that have shaped it. For us, lifestyle is not mere aesthetics but a lens through which to understand how we think, live and perceive the world. Our perspective is inherently international, rooted in the belief that meaningful dialogue emerges when cultures intersect. Through essays, interviews and cultural reflections, SAFAR connects voices across the globe, inviting readers to engage with experiences and perspectives beyond their own.

SAFAR began with a simple story: a girl who loved stories and a mother who believed in her. From this spark grew a magazine devoted to culture, conversation and discovery. Published in English, SAFAR reaches a global audience via our digital platform and social channels, evolving continuously as a space for thoughtful storytelling and cultural exchange.

A journey through life, connecting East and West.