BYD’s Premium Brand DENZA Officially Launches in Switzerland

Founded in 2010 as a partnership between BYD and Daimler, DENZA has evolved into a premium brand focused on combining sophisticated design with advanced automotive technology. Its philosophy, “Technology Drives Elegance,” reflects an approach that brings together performance, comfort and innovation.

Four DENZA Models for the Swiss Market
DENZA enters Switzerland with four models: the Z9GT, D9, DENZA Z and BAO 5. All four are already available to order through the brand’s first Swiss partners, with deliveries scheduled to begin progressively in the coming weeks. At the center of the launch is the DENZA Z9GT, a high-performance shooting brake that combines three-motor electric power with long-distance comfort. Its fully electric version produces more than 1,156 hp and offers a range of over 600 kilometers. A Super Hybrid DM-i version provides an alternative for drivers seeking electric mobility alongside additional flexibility on longer journeys. Prices start at CHF 115,000 for the Z9GT EV and CHF 101,000 for the Z9GT Super Hybrid DM-i. The DENZA D9 takes the brand into the luxury seven-seat segment. Its spacious interior is designed around the concept of a mobile lounge, with comfort and travel quality at the forefront. The Super Hybrid DM-i AWD system produces 353 hp and enables up to 210 kilometers of electric driving. Swiss prices start at CHF 79,000.

DENZA Z and BAO 5 Complete the Lineup
Arriving in the coming weeks, the DENZA Z brings a more performance-focused character to the lineup. The fully electric sports car delivers up to 1,604 hp and can accelerate from 0 to 100 km/h in 1.96 seconds. It will be offered in Coupe, Spider and Racing versions, starting at CHF 149,900. The BAO 5 adds a premium SUV with genuine off-road capability. Its DMO plug-in hybrid system produces 544 hp and delivers a combined WLTP range of up to 835 kilometers. Prices in Switzerland start at CHF 77,900.

DENZA Expands Its Swiss Presence
Alongside the vehicle launch, DENZA is building its retail network across Switzerland. Locations in Zurich, Geneva and St. Gallen are already active, with the brand targeting six sales locations by the end of 2026. Swiss customers will also benefit from an extended ownership package, including an eight-year or 200,000-kilometer warranty, as well as six years or 90,000 kilometers of complimentary maintenance. The Swiss launch represents a significant step in DENZA’s European rollout, moving the brand from its initial model presentations into its commercial phase. With four distinct models covering performance, luxury passenger transportation, electric sports cars and off-road SUVs, DENZA is establishing a broad premium offering from the outset. As the first vehicles arrive in Switzerland, the brand is set to continue developing both its model range and local sales network throughout 2026.