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Editorial: Quiet Power in a Loud Machine
In the heart of Tokyo’s relentless rhythm, a solitary figure moves with quiet poise – a study in stillness amid ceaseless motion. Quiet Power in a Loud Machine explores the rare harmony between the elegance of classic menswear and the explosive energy of Ferrari’s...
Safar Travel Journal: Cannes, France
In this edition of the Safar Travel Journal, Editor-in-Chief Marina S. Haq journeys to the golden shores of Southern France, discovering the enduring charm, layered history and cinematic glamour of Cannes. Photo Courtesy of Marina S. HaqFirst ImpressionsLanding at...
Behind the Title: Marketing & PR Manager Philipp Hendelkes
Behind the Title is a series that goes beyond job descriptions to spotlight the individuals shaping culture, creativity and business. From entrepreneurs and artists to innovators and community builders, we explore the path, passion and purpose behind their work –...
Brand Director Custódio d’Avó’s Journey Into Skincare
Custódio d’Avó, Brand Director of Swissline, found his way into the perfume and skincare industry by chance. In this interview, he shares his journey and his role in shaping Swissline’s direction. Swissline Brand Director Custódio d'AvóPhoto Courtesy of Farooq...
The SAFAR Edit: Curated Finds From the Editorial Team
The SAFAR Edit offers a curated selection of timeless finds and exclusive recommendations from our editorial team, featuring thoughtful choices across lifestyle, fashion, culture and travel. Flavia Tschanz – Zimbaqua RingThe Zimbaqua Ring, featuring an emerald-cut...
Spritz Up Winter with Aperol: Celebrations in the Swiss Alps
Aperol brings its signature Italian flair to the Swiss Alps, turning winter moments into vibrant celebrations. From iconic après-ski experiences to the one-of-a-kind Aperol Snowcat, discover how Aperol is transforming the alpine season. Photo Courtesy of Marina S....
Zurich Churches Celebrate Easter with Roses
Every Easter, Zurich’s Old Town churches mark the season with a unique gesture of hope: four historic fountains are beautifully adorned with roses. Launched by the Reformed Old Town Churches, this tradition brings spiritual symbolism and poetic beauty into the heart...
MOSCOT and Ascari Collaborate on LEMTOSH Frame
MOSCOT and Ascari Design have teamed up to unveil the MOSCOT + Ascari LEMTOSH Limited Edition, a handcrafted eyewear collaboration that blends the rich heritage, timeless style and artisanal craftsmanship of both iconic family-run brands. Photo Courtesy of MOSCOTThe...