A JOURNEY THROUGH LIFE,
CONNECTING THE EAST AND THE WEST
LATEST STORIES
The SAFAR Edit: Curated Finds from the Editorial Team
The SAFAR Edit offers a curated selection of timeless finds and exclusive recommendations from our editorial team, featuring thoughtful choices across lifestyle, fashion, culture and travel. Sayaka Matcha – Beginner Set KitExperience the authentic Japanese tea...
Ottone Puopolo on Luxury and Experiential Design
Ottone Puopolo is a leader in luxury hospitality and experiential design, renowned for crafting culturally rich, unforgettable events worldwide. As Executive Chairman of The Kreis, he has shaped high-profile experiences like the Formula 1 Saudi Arabian Grand Prix and...
Giardino Ascona Debuts First Fashion Show with Ginny Litscher
On June 16, 2025, the lush gardens of Giardino Ascona came alive as Swiss designer Ginny Litscher unveiled her vibrant new collection in the hotel’s first-ever fashion show. Set against the backdrop of Ticino’s Mediterranean charm, the event harmoniously blended haute...
A Portrait by Michel Comte: Zurich Photo Shoot Experience
On July 17, internationally renowned photographer Michel Comte hosted an exclusive outdoor photo shoot at Mews House Zurich. SAFAR was among a select group of media guests invited to sit for a portrait – styled in pieces from the Mews collection and captured by Comte...
Rausch x Kambundji: Fast Track to Healthy Hair
Swiss sprint sensations Mujinga and Ditaji Kambundji have teamed up with Swiss haircare brand Rausch to champion natural beauty, high performance and everyday self-care. The sisters now serve as the faces of Rausch’s latest launch: the Repair Express Kur with Amaranth...
Fijewski Gallery presents “Landscapes of Inner Harmony”
Fijewski Gallery presents the exhibition “Landscapes of Inner Harmony”, a compelling collection of works by Polish artist Lukasz Stokowski, in collaboration with Longevity Center in Zurich. Photo Courtesy of Agi Simoes Founded in 2018 by collector and...
Check-In: Six Senses Crans-Montana
Set in the heart of the Swiss Alps, Six Senses Crans-Montana is the brand’s first Swiss property, where panoramic mountain views blend with sophisticated chalet-inspired design and holistic wellness. Situated just above the main gondola in Crans, this luxurious Alpine...
Conforama Opens in Interlaken with New Kitchen Department
Conforama has opened its first store in Interlaken, expanding its presence in German-speaking Switzerland. The new location features a dedicated kitchen department for the Bernese Oberland, along with a wide selection of furniture, appliances and home accessories. The...







