A JOURNEY THROUGH LIFE,
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Daniel F. Lauber on Culture, Community and Cervo Zermatt
Daniel F. Lauber, founder of Cervo Zermatt, blends global cultures and sustainable luxury to redefine hospitality in the Swiss Alps. Rooted in Zermatt, he created a unique mountain retreat with breathtaking views of the iconic Matterhorn. Cervo attracts both Swiss and...
Check-In: Cervo Mountain Resort Zermatt
Cervo Mountain Resort in Zermatt, Switzerland, combines breathtaking Matterhorn views with modern luxury and Alpine charm. Since opening in 2009, the boutique resort has grown to offer exceptional dining, holistic wellness at the award-winning Ātman Mountain Spa and a...
Sayaka Matcha: Authentic Matcha Bridging Japan and Switzerland
Sayaka Matcha serves as a heartfelt bridge connecting Japan’s deep-rooted tea heritage with the refined elegance of Switzerland. As a Japanese tea importer based in Switzerland, founded by Tokyo-born Haruka Watabe, Sayaka Matcha offers premium, handpicked matcha...
The SAFAR Edit: Curated Finds from the Editorial Team
The SAFAR Edit offers a curated selection of timeless finds and exclusive recommendations from our editorial team, featuring thoughtful choices across lifestyle, fashion, culture and travel. Sayaka Matcha – Beginner Set KitExperience the authentic Japanese tea...
Ottone Puopolo on Luxury and Experiential Design
Ottone Puopolo is a leader in luxury hospitality and experiential design, renowned for crafting culturally rich, unforgettable events worldwide. As Executive Chairman of The Kreis, he has shaped high-profile experiences like the Formula 1 Saudi Arabian Grand Prix and...
Giardino Ascona Debuts First Fashion Show with Ginny Litscher
On June 16, 2025, the lush gardens of Giardino Ascona came alive as Swiss designer Ginny Litscher unveiled her vibrant new collection in the hotel’s first-ever fashion show. Set against the backdrop of Ticino’s Mediterranean charm, the event harmoniously blended haute...
A Portrait by Michel Comte: Zurich Photo Shoot Experience
On July 17, internationally renowned photographer Michel Comte hosted an exclusive outdoor photo shoot at Mews House Zurich. SAFAR was among a select group of media guests invited to sit for a portrait – styled in pieces from the Mews collection and captured by Comte...
Rausch x Kambundji: Fast Track to Healthy Hair
Swiss sprint sensations Mujinga and Ditaji Kambundji have teamed up with Swiss haircare brand Rausch to champion natural beauty, high performance and everyday self-care. The sisters now serve as the faces of Rausch’s latest launch: the Repair Express Kur with Amaranth...