A JOURNEY THROUGH LIFE,
CONNECTING THE EAST AND THE WEST
LATEST STORIES
A Visual Story: Cinnamon Velifushi, Maldives
In our series, A Visual Story, we celebrate the art of storytelling through photography – capturing the essence of destinations, fashion and culture. This time, Project Director Ramin Sade takes us to the Maldives, where he experienced a dreamy retreat at Cinnamon...
40 Years of Snow Polo St. Moritz: A Legacy of Prestige & Tradition
This year marks a monumental milestone in the world of polo as St. Moritz celebrates the 40th edition of the Snow Polo World Cup, honoring its Ruby Anniversary. Since the first snow polo match in 1985, the event has remained a symbol of tradition, class and legacy,...
My Grandmother, the Afghan Princess
Memories of an Afghan princess from a time when her country was known as the "Switzerland of Asia." Her granddaughter uncovers a glimpse of a world of elegance, resilience and a nation once flourishing with promise. This is a journey through her eyes, a tribute to the...
The White House, Politics & Journalism with Paul Brandus
In this exclusive interview, White House Correspondent and author Paul Brandus shares his insights into the heart of American politics, offering an insider’s perspective on the White House, its relationship with the press and the evolving role of journalism in shaping...
The Vision and Legacy of Maison Gassmann
Katja Hahnloser-Nageshwaran, creative director and co-owner of Maison Gassmann, shares her family business legacy, motivation and vision for the future. Photo Courtesy of Maison Gassmann Katja Hahnloser (34) is the creative director and co-owner of the fashion house...
How I Started NewInZurich: From Newcomer to Blogger
From a temporary move to Zurich to creating a thriving platform for expats and locals, discover Christina Fryer’s journey on how NewInZurich came to life, offering insights and inspiration about Zurich and beyond. Photo Courtesy of Christina Fryer In 2007, I arrived...
From a Love Story to a Modern Jewelry Experience
What began as a love story has grown into a thriving jewelry brand. Pauline Laigneau, co-founder of Gemmyo with her husband, Charif Debs, recounts her journey into the jewelry industry and the creation of her unique brand. In this interview, she reflects on the...
Innovation & Empowerment: Etam’s Lingerie Legacy
Selma Hassan-Galland has been the Country Manager of Etam Switzerland since 2020. In this interview, she offers valuable insights into Etam’s ongoing innovations, sustainability efforts and future vision. Photo Courtesy of Etam Etam, founded in 1916, is a...







